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According to Sprout Social, 50% of millennials use Pinterest monthly and the platform is growing at a rate of 400% monthly. In other words, there is a huge audience who use Pinterest to either connect with their audience or create content that appeals to their audience.
If you’ve explored Pinterest, you would know that it is a world of indulgence and this visually appealing universe can bring you heaps of organic traffic, clients and sales if you put our 3 tips to perfect your Pinterest Account Management.
Trick #1
Create a reflection of the brand on your Pinterest profile
It is all about leveraging your platform by utilising all the features it offers. Keep in mind the following while creating a Pinterest profile.
The cover region is an ideal place to showcase your branded board that includes blog posts, collaterals, product shots and other graphics
Make sure you legibly communicate your brand’s vision & objectives. Let them know how you can add value to their searches
Include a verified URL or website. This assists you in assessing your analytics & accessing the rich pins feature
Tools - Canva, Adobe Spark, Crello
Trick #2
Dive deep into Pinterest keyword research
If your content isn’t optimized for Pin searches, you are definitely missing out because Pinterest is a visual search engine and keywords are building blocks for any search engine optimization. Here’s a list of pointers where Pinterest keyword research also helps.
Keywords not only help optimise your searches but also inspire your content calendars
Use best performing keywords on your board names, descriptions, bio and pins
Think like a pinner! Words like ‘inspiration’ ‘ideas’ ‘DIYs’ ‘recipe’ are some of the most commonly searched words on the platform. Detail it out & make it your keyword
Tools - Pinterest Search Suggestions, Pinterest Bubbles, Other Pin’s Title & Description
Trick #3
Data-driven Pinterest Management
Make sense of your analytics and try to understand what resonates with your brand. Eliminate choices that don’t match your pinner’s ideas & improvise on ideas that work well.
Do not put all your eggs in one basket. Experiment & learn. This helps you widen your audience and understand what pin delivers good metrics
Keep a tab on repins. This helps you know if you’re filling the right gap
Gauge the effectiveness of your pin design & content with a comparison table. Compare your previous month’s metrics with your current month. Also, try to predict your coming month’s metrics basis your content calendar
Draw out a funnel at every stage to gauge sales; Impressions, Reach, Engagement, Leads, Conversion (Spoiler Alert - Assume 1% conversion rate at every stage)
Tools - Pinterest Analytics, Google Analytics
If you are feeling overwhelmed but want to make the best of Pinterest Account Management, feel free to hit us up!